Extra Hipermercados, commonly referred to as just Extra, is a Brazilian hypermarket and supermarket chains owned by grupo Pão de Açúcar.
As of December 2005, Extra has 76 stores. Some of these stores came from the acquisitions of Paes Mendonça (smaller stores were converted to Pão de Açúcar and CompreBem) and Sendas (Sendas' Bon Marché hypermarkets were rebranded to Extra Bon Marché) by the group.
On 23 May 2019, Rallye S.A., owner of Groupe Casino, which owned a majority stake in GPA, current parent of Extra, declared bankruptcy protection in an effort to maintain its high debt costs. Casino later announced that same day that the bankruptcy would not affect any of their subsidiaries and that operations would continue normally.[1][2]
In 2024, Casino USA filed for Chapter 15 bankruptcy.[3]
Extra Eletro
Grupo Pão de Açúcar also operates electronics and appliance stores under the Extra Eletro banner. These stores are mostly located in major commerce streets and shopping malls. This banner was known as Jumbo Eletro (after the purchase of Eletroradiobraz in the 1980s) and later Eletro.
Minimercado Extra
Grupo Pão de Açúcar launched in 2007 two new store formats, both carrying the Extra brand.[4] Extra Perto supermarkets, directed to an audience of the same demographic as Extra hypermarkets, and Minimercado Extraconvenience stores, aimed to compete with "neighborhood markets".[5]
References
- ^ "Casino Group parent Rallye enters bankruptcy protection". S&P Global. 24 May 2019. Retrieved 17 February 2024.
- ^ "Financial Report 2021" (PDF). Groupe Casino IR. 1 March 2022. pp. 20, 21, 22, 49, 68, 106. Archived (PDF) from the original on 10 September 2022. Retrieved 10 September 2022.
- ^ "Groupe Casino: Proceedings for recognition of financial restructuring in the United States (Chapter 15)". Yahoo! Finance. 16 February 2024. Retrieved 17 February 2024.
- ^ "Propaganda e Marketing". 2007-09-28. Archived from the original on 2007-09-28. Retrieved 2023-06-15.
- ^ "Época NEGÓCIOS - NOTÍCIAS - Extra Fácil passa a se chamar Minimercado Extra". 2016-09-18. Archived from the original on 2016-09-18. Retrieved 2023-06-15.
External links
- Extra.com.br
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