Sheba (cat food)

Sheba

Product type	Cat food
Owner	Mars, Inc.
Country	Germany
Introduced	1982; 44 years ago (1982)
Website	sheba.com

Sheba (from Arabic شبع šabiʿa = to become sated) is a German brand of canned cat food, currently produced by Mars, Incorporated. The brand was introduced in Hamburg in 1982.^[1]

In January 2011, Mars Petcare US announced that Sheba would be discontinued and thus will no longer be available for purchase in the United States.^[2] A special webpage^[3] explained that the decision was based on economic factors:

Although the SHEBA® PREMIUM CUTS® Dinners product line enjoyed a loyal following of consumers, in the current economic environment, and given Sheba Dinners high price point, we do not anticipate the U.S. customer base growing enough to compensate for import challenges that make production prohibitively expensive.

As of July 2012, Sheba is again available in the United States. However, it now comes in pull-tab cans as opposed to the former plastic trays. The same year, the actress Eva Longoria represents the brand in a promotional television campaign.^[4]

In mid-2014, Sheba once again returned to plastic trays with its Perfect Portions line. One can of Sheba brand cat food contains two servings, but the consumer must manually separate the portions for their pet. The Perfect Portions line reintroduced the plastic packaging by splitting the contents of one can into two separate serving trays, thus eliminating the need for manual separation. The line is priced slightly higher than Sheba canned food.

References

1. Sheba Cat Food on viovet.com
2. "Thank You for your Interest". Mars, Inc. Retrieved 4 January 2011.
3. "Questions and Answers regarding Sheba Premium Cuts Dinners". Mars, Inc. Retrieved 18 January 2011.
4. "Desperate Housewife Eva Longoria becomes face of Sheba". Campaign Live. May 8, 2012. Retrieved October 13, 2025.

External links

• Official website