| Shin's Project | |
|---|---|
 Promotional poster | |
| Hangul | 신사장 프로젝트 |
| Lit. | New CEO Project |
| RR | Sinsajang peurojekteu |
| MR | Sinsajang p'ŭrojekt'ŭ |
| Genre | Black comedy |
| Developed by | Studio Dragon (planning) |
| Written by | Ban Ki-ri |
| Directed by | Shin Kyung-soo |
| Starring | |
| Music by | Movie Closer[1] |
| Country of origin | South Korea |
| Original language | Korean |
| No. of episodes | 12 |
| Production | |
| Running time | 60 minutes[2] |
| Production companies | doFRAME Studio Anseillen |
| Original release | |
| Network | tvN |
| Release | September 15 (2025-09-15) – October 28, 2025 (2025-10-28) |
Shin's Project (Korean: 신사장 프로젝트) is a 2025 South Korean television series. It is directed by Shin Kyung-soo and written by Ban Ki-ri, and starring Han Suk-kyu, Bae Hyun-sung, and Lee Re. It aired on tvN from September 15, to October 28, 2025, every Monday and Tuesday at 20:50 (KST).[3]
The series is also available for streaming on Viu in selected regions.
Synopsis
A comedy drama about a negotiation expert, Mr. Shin, who intervenes as a mediator to resolve disputes and problems between people.
Cast
Main
- Han Suk-kyu as Mr. Shin[4]
- A former top-class negotiator who now runs a fried chicken restaurant and uses his mysterious skills to navigate tricky situations.
- Bae Hyun-sung as Jo Philip[4]
- A rookie judge who is suddenly assigned to work at the restaurant under mysterious circumstances.
- Lee Re as Lee Si-on[4]
- A bold and energetic delivery rider who assists in running the fried chicken business.
- Kim Sung-oh as Choi Cheol[5]
- A hot-tempered detective haunted by a 15-year-old hostage tragedy.
- Woo Mi-hwa as Madam Joo[5]
- The owner of an exclusive club who owes her daughter's life to Shin after the hostage tragedy.
- Kim Sang-ho as Kim Sang-geun[6]
- A seasoned civil court judge who values mediation over litigation.
- Jung Eun-pyo as Kim Soo-dong[5]
- A veteran civil servant with hacker-level sleuthing skills.
Supporting
People at the shopping plaza
- Woo Hyun as Kwon Chil-bong[5]
- Laundry shop owner.
- Jo Hyun-sik as Jang Tong-woo[5]
- Chinese restaurant owner.
- Lee Ji-ha as Lee Joo-in[5]
- Supermarket owner.
Others
- Lee Ah-rin as Lee Ye-on[5]
- Lee Ji-won as Kang Yeo-kyung[5]
- Bae Yoon-gyu as Mr. Bae[5]
- Jeon Kook-hwan as Park Myung-jin[5]
- Choi Hee-jin as Jeong Ji-in[5]
Special appearances
- Lee Joong-ok as Upset tenant
- Um Hyo-sup as Philip's father[6]
- Hwang Young-hee as Philip's mother[6]
- Choi Won-young as Kim Young-ho[6]
- Yoon Na-moo as Park Sang-jin[6]
- Lee Yong-yi as Merchant
- Ha Jun as Gi-beom[6]
- Choi Deok-moon as Jang Young-soo
Production
The series is directed by Shin Kyung-soo, who worked on Six Flying Dragons (2015), Oh, the Mysterious (2017), Nokdu Flower (2019), and The First Responders, and written by Ban Ki-ri, who wrote Missing: The Other Side. It is planned by Studio Dragon and produced by doFRAME and Shin's own production banner Studio Anseillen.[3]
Viewership
Shin's Project : South Korea viewers per episode (millions)
Source: Audience measurement performed nationwide by Nielsen Korea.[7]
| Season | Episode number | Average | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |||
| 1 | 1.308 | 1.635 | 1.797 | 1.660 | 2.013 | 1.705 | 1.267 | 1.793 | 1.894 | 1.817 | 2.009 | 1.905 | 1.734 | |
| Ep. | Original broadcast date | Average audience share | |
|---|---|---|---|
| (Nielsen Korea)[7] | |||
| Nationwide | Seoul | ||
| 1 | September 15, 2025 | 5.924% (1st) | 6.456% (1st) |
| 2 | September 16, 2025 | 7.400% (1st) | 7.788% (1st) |
| 3 | September 22, 2025 | 8.003% (1st) | 7.992% (1st) |
| 4 | September 23, 2025 | 7.697% (1st) | 7.434% (1st) |
| 5 | September 29, 2025 | 8.742% (1st) | 8.027% (1st) |
| 6 | September 30, 2025 | 7.470% (1st) | 7.103% (1st) |
| 7 | October 6, 2025 | 5.507% (1st) | 5.428% (1st) |
| 8 | October 7, 2025 | 7.214% (1st) | 6.669% (1st) |
| 9 | October 20, 2025 | 8.405% (1st) | 8.220% (1st) |
| 10 | October 21, 2025 | 8.087% (1st) | 7.150% (1st) |
| 11 | October 27, 2025 | 9.123% (1st) | 8.816% (1st) |
| 12 | October 28, 2025 | 8.603% (1st) | 8.043% (1st) |
| Average | 7.681% | 7.427% | |
References
- ^ tvN 새 월화드라마 <신사장 프로젝트>의 포스터가 공개되었습니다. , 음악감독 [Movie Closer] 김준석 [The poster for tvN's new Monday-Tuesday drama <New CEO Project> has been released. , Music Director [Movie Closer] Kim Jun-seok] (in Korean). Movie Closer. August 7, 2025. Retrieved August 8, 2025 – via Facebook.
- ^ 신사장 프로젝트 [Shin's Project]. cjenm.com. Retrieved August 19, 2025.
- ^ a b Baek, Seung-hoon (August 6, 2025). 치킨집 사장님이 힘을 숨김…한석규 '신사장 프로젝트' 9월 방송 [A chicken restaurant owner hides his power… Han Seok-kyu's "Shin's Project" to air in September.]. MBC Entertainment news (in Korean). Retrieved August 8, 2025 – via Naver.
- ^ a b c Lee, Myeong-ju (August 8, 2025). '신사장 프로젝트', 대본리딩…한석규, 분쟁 히어로 출격 ["Shin's Project" Script Reading… Han Suk-kyu Takes on the Role of Conflict Hero]. dispatch (in Korean). Retrieved August 8, 2025 – via Naver.
- ^ a b c d e f g h i j k 신사장 프로젝트 | 인물 소개 [Shin's Project | Character introduction]. tvN (in Korean). Retrieved 2025-08-22.
- ^ a b c d e f Yoo, Soo-yeon (September 10, 2025). '신사장 프로젝트', 이 조합 실화?..엄효섭→최원영, 특별출연 군단이 나선다 ["The New President Project": Is This Combination Real?... Um Hyo-seop → Choi Won-young, Special Appearances by the Team]. Korea Daily (in Korean). Retrieved September 24, 2025.
- ^ a b Nielsen Korea ratings:
- "Episode 1". Nielsen Korea (in Korean). September 15, 2025. Retrieved September 16, 2025.
- "Episode 2". Nielsen Korea (in Korean). September 16, 2025. Retrieved September 17, 2025.
- "Episode 3". Nielsen Korea (in Korean). September 22, 2025. Retrieved September 23, 2025.
- "Episode 4". Nielsen Korea (in Korean). September 23, 2025. Retrieved September 24, 2025.
- "Episode 5". Nielsen Korea (in Korean). September 29, 2025. Retrieved September 30, 2025.
- "Episode 6". Nielsen Korea (in Korean). September 30, 2025. Retrieved October 1, 2025.
- "Episode 7". Nielsen Korea (in Korean). October 6, 2025. Retrieved October 7, 2025.
- "Episode 8". Nielsen Korea (in Korean). October 7, 2025. Retrieved October 8, 2025.
- "Episode 9". Nielsen Korea (in Korean). October 20, 2025. Retrieved October 21, 2025.
- "Episode 10". Nielsen Korea (in Korean). October 21, 2025. Retrieved October 22, 2025.
- "Episode 11". Nielsen Korea (in Korean). October 27, 2025. Retrieved October 28, 2025.
- "Episode 12". Nielsen Korea (in Korean). October 28, 2025. Retrieved October 29, 2025.
External links