He is perhaps best known for his noirish cover of Britney Spears' "...Baby One More Time" in April 2015, which was remixed by DJ Wizza & OVSN, and a mashup of Justin Bieber’s “What Do You Mean?” and Drake’s “Hotline Bling” in October of that year. Now based in Los Angeles, he released a second EP, The Update, in August 2015.
Inspired by classic artists like Stevie Wonder and Amy Winehouse, Bowman describes his sound as "somewhere in between soul-pop and future-funk."[2]
The popular June 2016 video "Shy," by The Magician featuring Brayton Bowman, gained notoriety in part because of its bisexual imagery. Bowman's September 2016 single "What's Really Good" was produced by MNEK.[3] He co-wrote MNEK's single “At Night I Think About You,” released on Capitol Records UK in May 2016.