Breakaway (biscuit)
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| Product type | Digestive biscuit |
|---|---|
| Owner | Nestlé |
| Country | United Kingdom |
| Introduced | 1970 (1970) |
| Discontinued | 2024 |
| Previous owners | Rowntree Mackintosh Confectionery (1970–1988) |
| Website | nestle.co.uk/breakaway |
Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery.[1] Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales.[2]
Ingredients
| Nutritional value per 100 g (3.5 oz) | |||||||
|---|---|---|---|---|---|---|---|
| Energy | 2,111 kJ (505 kcal) | ||||||
61.1 g | |||||||
| Sugars | 42.4 g | ||||||
| Dietary fibre | 2.4 g | ||||||
25.5 g | |||||||
6.3 g | |||||||
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| †Percentages estimated using US recommendations for adults.[3]Source: Here | |||||||
Milk chocolate (52%) (sugar, cocoa butter, cocoa mass, dried whole milk, whey powder, vegetable fat, emulsifiers (soya lecithin, E476), flavouring), wheat flour, wholemeal (10%), vegetable fat, sugar, whole oatflour, coconut, invert sugar syrup, barley malt extract, raising agents (ammonium bicarbonate, sodium bicarbonate), salt.
Advertising
A mid-1970s British television commercial for the brand starred Eric Idle in a variation on his "Nudge Nudge" sketch from Monty Python's Flying Circus. Later stage performances of the original sketch included a comic reference to the commercial, as on the LP Monty Python Live at Drury Lane.
See also
References
- ^Middleton, Joe (8 February 2024). "Now it's not for girls or boys: Nestle ditches Yorkie biscuit bar". The Independent. Retrieved 8 February 2024.
- ^"Nestlé axes classic Breakaway bar after 54 years". BBC News. 8 February 2024. Retrieved 8 February 2024.
- ^United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
External links
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