| Formerly | Trieste e Venezia Assicurazioni S.p.A. (1994-1997)Trieste e Venezia Assicurazioni – Genertel S.p.A. (1997-2001) |
|---|---|
| Company type | Subsidiary |
| Industry | Insurance |
| Founded | July 1994 (1994-07) |
| Founder | Assicurazioni Generali |
| Headquarters | , Italy |
Key people | |
| Products | |
| Owner | Generali Italia (100%) |
| Parent | Assicurazioni Generali |
| Website | www |
Genertel is an Italianonlineinsurance company.[1]
Founded in 1994 as Trieste e Venezia Assicurazioni,[2] it is part of the Generali Group.
Trieste e Venezia Assicurazioni was founded in Trieste in July 1994; it is the first company in Italy to provide financial services by telephone.[2][3]
In 1997 changed its name to Trieste e Venezia Assicurazioni – Genertel.
In 1998 only five insurance companies were authorized to operate by telephone in Italy; among these, Genertel was the first in terms of premium amount[4] and number of customers (more than 100,000).[5]
In 1999 Genertel was the first direct insurance in Italy to offer the possibility of taking out policies on the Internet.[2]
In 2001 changed its name to Genertel.
In 2005 Davide Passero became CEO of Genertel for almost a decade, until 2014 when he joined Alleanza Assicurazioni.[6]
In June 2009, Generali launched Genertellife, the first onlinelife insurance company in Italy, as an extension of Genertel.[7]
In 2012, Fata Vita is merged by incorporation into Genertellife.
In 2014 there is a change at the top, Passero leaves the management of the company to Manlio Lostuzzi.[8][9]
In 2019, Genertel was authorized by IVASS to operate also in the credit sector, where the company aims at the sector of the salary- or pension-backed loans.[10]
On 1 September 2019 Maurizio Pescarini became CEO.[11]
In 2020, to counter the emergency linked to the COVID-19 pandemic, Genertel launches "Genertel Everywhere" a completely remote contact center available 24 hours a day.[12][13][14]
On 28 March 2023 IVASS authorized the merger between Genertel and Cattolica Assicurazioni. The latter was incorporated assuming the definitive name of Genertel on July 1, 2023.[15][16][17][18]
In May 2024, the merger by incorporation of Genertellife into Alleanza Assicurazioni was announced, with the operation expected to be completed in 2025.[19]
On 21 May 2024, Giacomo Trovato became CEO and general manager.[20]
| Company type | Subsidiary |
|---|---|
| Industry | Insurance |
| Founded | 2009 (2009) |
| Founder | Assicurazioni Generali |
| Defunct | January 1, 2025 (2025-01-01) |
| Fate | Merged into Alleanza Assicurazioni |
| Successor | Alleanza Assicurazioni |
| Headquarters | , Italy |
Key people | |
| Products | |
| Owner | Generali Italia (100%) |
| Parent | Assicurazioni Generali |
| Website | www |
Genertellife was an Italian onlineinsurance company. It is the extension of the non-life insurance provider Genertel.
Founded in 2009, it was part of the Generali Group.
In November 2023 Antonella Maier became CEO and general manager.[21]
In May 2024, the merger by incorporation of Genertellife into Alleanza Assicurazioni was announced, with the operation completed in 2025.[22]