George Lerner
George Lerner | |
|---|---|
| Born | 1922 Brooklyn, New York, United States |
| Died | 1995(1995-00-00) (aged 72–73) United States |
| Occupations | Artistgraphic designermodel makerbusinessman |
George Lerner (1922–1995) was an American inventor known for inventing the toy Mr. Potato Head.[1]
Biography
George Lerner was born in Brooklyn, New York. He was artist, graphic designer and model maker.[2] In 1949, he designed and produced a first generation set of plastic face pieces. The push pin shaped noses, ears, eyes, and mouth parts could be pushed into fruits or vegetables to transform the food into playmates.[3] The toy did not take off at first because post-World War II consumers didn't like the idea of wasting food by playing with it.[4] Lerner finally sold the toy for $5,000 to a cereal company. The toys were planned to be a premium giveaway in cereal boxes. But when Lerner found a better deal offered by toy manufacturer Hassenfeld Brothers (now Hasbro), Lerner and the manufacturer bought the rights back for $7,000.[5] Hasbro officially named the toy Mr. Potato Head.[6]
In 1964 and 1975, Lerner's original designs got their plastic head and size upgrades respectively, in order to comply with government issued safety regulations.[7]
Lerner died in 1995.
Personal life
Lerner was Jewish, and was of Romanian-Jewish descent.[8][9]
References
- ^"Jews of the Week: George Lerner & The Hassenfeld Brothers | Jew of the Week". 22 February 2012. Retrieved 2017-08-28.
- ^"The Toy Invented by George Lerner | Synonym". Retrieved 2018-08-14.
- ^Floss, By Megan Wilde, Mental. "Evolution of Mr. Potato Head". Retrieved 2018-08-14.
{{cite news}}: CS1 maint: multiple names: authors list (link) - ^"The Toy Invented by George Lerner | Synonym". Retrieved 2018-08-14.
- ^"Jews of the Week: George Lerner & The Hassenfeld Brother". 22 February 2012. Retrieved 2013-12-07.
- ^Floss, By Megan Wilde, Mental. "Evolution of Mr. Potato Head". Retrieved 2018-08-14.
{{cite news}}: CS1 maint: multiple names: authors list (link) - ^"GEORGE LERNER AND MR. POTATO HEAD". 21 July 2015. Archived from the original on 22 July 2015. Retrieved 21 July 2015.
- ^"The Story of Mr. Potato Head’s Jewish Roots." Artsy, Avishay. Jewish Telegraphic Agency.www.jta.org. Published December 14, 2017. Accessed February 28, 2021.
- ^"Jews of the Week: George Lerner & The Hassenfeld Brother". 22 February 2012. Retrieved 2013-12-07.
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