 | |
| Formerly | Issa Rae Productions (2011–20) |
|---|---|
| Company type | Private |
| Industry | Entertainment |
| Predecessor | Issa Rae Productions |
| Founded | September 2020 (2020-09) in Inglewood, California, U.S. |
| Founder | Issa Rae |
| Headquarters | Inglewood, California , U.S. |
Key people |
|
| Products | Motion pictures Television programs Audio content |
| Services | |
| Owner | Issa Rae (CEO) |
Number of employees | 23[1] (2021) |
| Website | hoorae.co |
Hoorae Media (pronounced "hooray"),[1] also known simply as Hoorae, is an American independent media production company founded in Issa Rae in September 2020. Formerly known as Issa Rae Productions, the company launched as an umbrella brand to unify Rae’s various film, television, and digital ventures. Hoorae has produced Insecure, A Black Lady Sketch Show, and Rap Sh!t, in collaboration with HBO. Upcoming projects include the television adaptation of Brit Bennett novel The Vanishing Half and the film Sinkhole, co-produced with Monkeypaw Productions and Universal Pictures.[2]
History
Founded in September 2020, Hoorae was created to consolidate Issa Rae multiple media ventures under one banner..[2] The company includes film and television divisions, Raedio (an audio content platform launched in 2019), ColorCreative (a management agency), and a range of digital brands.[3][2] In March 2021 Rae signed a five-year, $40 million deal granting exclusive television rights to HBO, HBO Max, and Warner Bros., along with a first-look agreement for film projects across WarnerMedia brands for any film projects.[1]
Sara Rastogi was promoted to Senior Vice President, with Issa Rae serving as CEO and Montrel McKay as President of Hoorae Film and TV.[2] Originally known as Issa Rae Productions, the company opened its first office in Inglewood, California in 2019.[4] As of March 2021, Hoorae employed 23 staff members.[1]
In 2024, Hoorae partnered with Velvet Hammer Media to produce a slate of television series, led by Jennifer O’Connell and Rebecca Quinn, who previously co-produced Sweet Life: Los Angeles and Project Greenlight: A New Generation.[5]
Filmography
Television
| Year(s) | Title | Co-producers | Network |
|---|---|---|---|
| 2016–2021 | Insecure[2] | Penny For Your Thoughts Entertainment, 3 Arts Entertainment and HBO Entertainment | HBO |
| 2019–2023 | A Black Lady Sketch Show[2] | For Better or Words Inc., 3 Arts Entertainment, Jax Media and HBO Entertainment | |
| 2021–2022 | Sweet Life: Los Angeles[6] | Main Event Media and Morning Dew Pictures | HBO Max |
| 2022–2023 | Rap Sh!t[2] | District 8 Productions and 3 Arts Entertainment | HBO Max (season 1) Max (season 2) |
| 2023–present | Project Greenlight: A New Generation[7] | 3 Arts Entertainment, Miramax Television and Alfred Street Industries | Max |
| 2025 | Seen & Heard: The History of Black Television[8] | HBO Documentary Films and Ark Media | HBO |
| TBA | Tre Cnt[2] | HBO Entertainment | HBO |
| The Vanishing Half[9] | |||
| Nice White Parents[9] | |||
| Untitled scripted series with Mark Phillips[9] | N/A | Max | |
| The Gang's All Queer: The Lives of Gay Gang Members[10] | 3 Arts Entertainment and HBO Entertainment | HBO |
Film
| Year | Title | Co-producers | Distributor |
|---|---|---|---|
| 2025 | One of Them Days[11] | TriStar Pictures, MACRO, ColorCreative, Big Boss | Sony Pictures Releasing |
| TBA | Perfect Strangers[2] | Spyglass Media Group, Eagle Pictures and 3 Marys Entertainment | TBA |
| Ghost in the Machine[2] | Heyday Films | Netflix | |
| Sinkhole[2] | Monkeypaw Productions | Universal Pictures | |
| Juju[12] | La La Anthony |
References
- ^ a b c d Jackson, Angelique (2021-03-24). "Issa Rae's Next Chapter: How 'Insecure' Creator Is Becoming a Media Mogul With Production Banner Hoorae". Variety. Retrieved 2021-06-03.
- ^ a b c d e f g h i j k McNary, Dave (2020-09-30). "Issa Rae Launches Hoorae Production Company for Film, TV, Digital (EXCLUSIVE)". Variety. Retrieved 2021-06-03.
- ^ Spanos, Brittany (2021-04-15). "Issa Rae Can't Stop, Won't Stop". Rolling Stone. Retrieved 2021-06-03.
- ^ Mims, Taylor (2020-02-13). "From TV to Music Mogul: How Issa Rae Is Giving Artists A Leg Up". Billboard. Retrieved 2021-06-03.
- ^ White, Peter (2024-02-07). "Issa Rae's Hoorae Strikes Unscripted Partnership With Jennifer O'Connell & Rebecca Quinn's Velvet Hammer Media". Deadline. Retrieved 2025-01-22.
- ^ Petski, Denise (2021-05-18). "HBO Max Orders 'Sweet Life: Los Angeles' Reality Series From Issa Rae". Deadline. Retrieved 2021-06-03.
- ^ Petski, Denise (2021-05-18). "'Project Greenlight' Revival From Issa Rae Gets Series Order At HBO Max". Deadline. Retrieved 2021-06-03.
- ^ "What's New On HBO Max This September". Warner Bros. Discovery. August 22, 2025. Retrieved August 23, 2025.
- ^ a b c Petski, Denise (2021-03-24). "Issa Rae Inks Big Overall TV & Film Deal With WarnerMedia". Deadline. Retrieved 2021-06-03.
- ^ Goldberg, Lesley (2021-06-10). "Jaboukie Young-White Adapting 'Gang's All Queer' for HBO, Issa Rae". The Hollywood Reporter. Retrieved 2021-06-11.
- ^ Dunn, Jack (24 October 2024). "'One of Them Days' Trailer: Keke Palmer and SZA, in Her Acting Debut, Do Anything to Make Rent Money in R-Rated Buddy Comedy". Variety. Retrieved 4 October 2024.
- ^ Patten, Dominic (2020-12-08). "Issa Rae & La La Anthony To Produce Horror Comedy 'Juju' At Universal; Angelica Nwandu To Pen, Thembi Banks To Direct". Deadline. Retrieved 2021-06-03.
External links
- Hoorae on IMDb
- "Introducing Hoorae" on YouTube
- Issa Rae's official website
