Jorge Alor is a Mexican entrepreneur and editor noted for his pioneering role in digital culture and the gaming industry in Mexico. He founded the magazines Sputnik, Atomix and Sonika; created and directed the music festival Manifest – Festival Internacional; founded and serves as CEO of BNN; leads Gamers Unite (an OCESA unit focused on gaming); and co-hosts the technology podcast Mundo Futuro. [1]
Editorial career
In 1998, Alor launched Sputnik, a Spanish-language magazine focused on cyberculture and the social impact of the Internet. In 1999 he co-founded Atomix, a multiplatform gaming magazine that later transitioned into a digital portal. In 2001 he created Sonika, a magazine initially focused on electronic music that later expanded to alternative music scenes. [2]
Music industry and festivals
Alor created and directed Manifest – Festival Internacional (2000–2008), an independent music festival in Mexico that featured international and local artists. Press coverage lists him as director and coordinator of the festival and documents lineups including bands such as Interpol. [3]
Digital marketing
In 2008 Alor founded BNN (Banana), a Mexico City-based digital marketing agency focused on innovation, technology and data-driven campaigns.[4]
Gaming and entertainment
Since 2025, Alor has served as general director of Gamers Unite at OCESA, promoting developer events and independent gaming festivals, including SUPERNOVA Indie Games Fest[5]
Podcast
Alor is co-host of Mundo Futuro, a weekly technology podcast that covers topics such as artificial intelligence, robotics, extended reality and energy. The show launched in 2021[6]
Awards and recognition
- IAB MIXX Mexico Awards 2025 – Bronze (Content for User Engagement) for the campaign “Dilo con OXXO” (BNN / OXXO).[7]
- TikTok Ad Awards Mexico 2024 – Gold (Best Performance Campaign) for “Caja misteriosa – Purina Dog Chow”.[8]
- Aspid Awards (Mexico) 2019–2020 – Golds for campaigns including “Nutrición para Expertos” and “MedForum [Entre médicos]”.[9]
- EY Entrepreneur Of The Year Mexico 2018 – Finalist (Jorge Alor, BNN).[10]
- Editorial recognitions linked to Sputnik, including Quórum and CANIEM awards.[11]
External links
- Mundo Futuro official site
- BNN corporate page on LinkedIn
References
- ^ WIRED en Español, 31 October 2023; La Jornada, 27 October 2007; IAB México, IAB MIXX México 2025 winners; Spotify, Mundo Futuro, Episode 001, 1 June 2021.
- ^ Reporte Índigo, 22 October 2020; Atomix article on Wikipedia, accessed 19 November 2025; Líderes Mexicanos, profile published 2017.
- ^ La Jornada, 3 August 2007; La Jornada, 27 October 2007.
- ^ BNN corporate profile on LinkedIn, accessed 19 November 2025; BNN official site, company history section, accessed 19 November 2025.
- ^ OCESA press release, 20 June 2025; Pulso Capital, 29 September 2025.
- ^ Spotify, Mundo Futuro, Episode 001, published 1 June 2021; Mundo Futuro official site, mundofuturo.vip, accessed 19 November 2025.
- ^ IAB México, IAB MIXX México 2025 winners and shortlist; Merca2.0, 23 May 2025.
- ^ TikTok for Business, 31 January 2024; Forbes México, 16 February 2024.
- ^ Official Aspid Awards winners list, 2020 (archive).
- ^ EY Entrepreneur Of The Year Mexico 2018, official magazine (PDF).
- ^ WIRED en Español, 31 October 2023.
