Orbit Baby
Orbit Baby
Company typePrivate
IndustryBaby products
Founded2004
FoundersBryan White; Joseph Hei
HeadquartersVentura, California
Key people
Braden Jones (CEO)
ProductsTravel systems, stroller systems, infant car seats

Orbit Baby is an American baby products company known for manufacturing travel systems and its patented SmartHub rotational interface.[1][2]It was founded by Bryan White and Joseph Hei in 2004 and is headquartered in Ventura, California.[3][4][5][2]

History

Orbit Baby was founded by Bryan White and Joseph Hei, who met as undergraduates at Stanford University and worked together at the Palo Alto-based design company Ideo.[3][4][5][6] The company was initially based in Newark, California.[4][7] The founders developed their first product designs with the help of industrial designer Chris Loew.[2]

Orbit Baby launched its first product line in September 2006.[4] In the same year, the company’s products were featured in episodes of the television shows The Office and The L Word.[4]

In 2007, Orbit Baby released eco-friendly versions of its bassinet/pram products.[8]

Baby products company ErgoBaby acquired Orbit Baby in 2011.[9]

Orbit Baby launched the G3 travel system in 2014.[10]

Orbit Baby Stroll Sleep Ride

In 2015, Orbit Baby introduced the Porter Collection, a luxury stroller collection with designs inspired by the Gilded Age.[1]

ErgoBaby sold Orbit Baby to the South Korean company Safian Group in 2016.[5][11]

In 2019, Orbit Baby eventually merged with an investment, branding, and distribution company to form Orbit Global.[5][11] 

Braden Jones serves as the company’s current CEO.

Products

Orbit Baby is known for manufacturing the Orbit Baby Travel System,[12][13][14] the G5 stroller,[15][16][17] the Stroll, Sleep, & Ride travel system,[5] and the Orbit Baby infant car seat.[18][19]Orbit Baby’s products also use the SmartHub, a circular dock that can be rotated and used with interchangeable seats.[1]

References

  1. ^ abcPillai, Shalu (2015-10-02). "Orbit Baby launches its state-of-the-art, limited edition stroller system for your high-flying babies". Luxurylaunches. Retrieved 2025-08-08.
  2. ^ abcanonymous (2005-06-15). "Orbit Baby introduces high-design travel system". Furniture Today. Retrieved 2025-08-08.
  3. ^ abmagazine, STANFORD (2012-01-11). "This Stroller Seat Goes Round and Round". stanfordmag.org. Retrieved 2025-08-08.
  4. ^ abcdeLee, Ellen (2009-04-12). "Orbit Baby blasts off with 'Office' cameo". SFGATE. Archived from the original on 2022-08-19. Retrieved 2025-08-08.
  5. ^ abcde"Meet Orbit Baby: The "Bentley" of Infant Carrier and Travel Systems - California Business Journal". 2022-10-27. Retrieved 2025-08-08.
  6. ^"The Orbit: Infant Travel System – Elite Choice". 2008-05-31. Retrieved 2025-08-08.
  7. ^"Ergobaby compra Orbit Baby". Interempresas (in Spanish). 23 June 2011. Retrieved 8 August 2025.
  8. ^"Orbit Baby's Green Edition Baby Bassinet/Pram Coming This Fall". People.com. Retrieved 2025-08-08.
  9. ^"ERGObaby Acquires Orbit Baby, Inc for $17.5 Million | SGB Media Online". sgbonline.com. Retrieved 2025-08-08.
  10. ^Laudon, Erica; Neighbor (2014-01-30). "Fashionable Moms Hang Out With Molly Sims and GILT Groupe Party". Ossining-Croton-On-Hudson, NY Patch. Retrieved 2025-08-08.
  11. ^ ab"The Zombie Stroller Brand: Orbit Baby Rises from the Dead". Baby Bargains. 2019-09-23. Retrieved 2025-08-08.
  12. ^"Celebrity StrollerScope 2008 -- stroller style inspired by the star's stars". People.com. Retrieved 2025-08-08.
  13. ^Winston, Fan (2013-10-10). "Kim Kardashian's Orbit Baby Stroller for Baby North Cost $940". Us Weekly. Retrieved 2025-08-08.
  14. ^Kowalski, Kristine (2013-10-14). "North West's $940 Luxury Baby Stroller Revealed". Hollywood Life. Retrieved 2025-08-08.
  15. ^"Who Really Makes the Best Stroller?". Esquire. 2024-11-22. Retrieved 2025-08-08.
  16. ^"The Best Luxury Strollers that Make a Statement". Town & Country. 2024-12-31. Retrieved 2025-08-08.
  17. ^Manjoo, Farhad (2011-06-16). "Which Bank-Breaking Stroller Is Best?". Slate. ISSN 1091-2339. Retrieved 2025-08-08.
  18. ^"Car Seats That Make Sure the Baby on Board Is Snug and Safe (Published 2015)". 2015-06-26. Retrieved 2025-08-08.
  19. ^"Popular car seats found to contain concerning flame retardant - CBS News". www.cbsnews.com. 2015-12-21. Retrieved 2025-08-10.
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