Star Gold Network

Star Gold Network
Logos used since 2020
TypeTelevision Channels
CountryIndia
Broadcast areaIndian subcontinent
HeadquartersMumbai, Maharashtra, India
Programming
LanguageHindi
Picture format1080iHDTV(downscaled to letterboxed576i for the SDTV feed)
Ownership
OwnerJioStar
Sister channelsJioStar Channels
History
LaunchedJune 4, 1999 (1999-06-04)
Availability
Streaming media
JioHotstarIndia

Star Gold Network is a group of Indian Hindi-languagepay televisionmovie channels, owned by JioStar, a joint venture between Viacom18 and Disney India. With a total of eight channels, Star Gold broadcasts Hindi films and occasional sporting events in Hindi audio feed.[1]

History

Star Gold was launched by Star India in 17 September 2000, as a part of Rupert Murdoch's media conglomerate, News Corporation. It was created to cater to the growing demand for Bollywood films on television. Star Gold is launched as a classic Hindi movie channel, airing a mix of old and new films.

In 2004, Star Gold rebrands to a mainstream Bollywood channel, focusing on recent blockbusters and popular stars. Star Gold becomes the most-watched Hindi movie channel in India.

In 2011, Star Gold launched its HD feed along with Star Plus, Star Movies, Star World and National Geographic in which Star termed as 'Asli HD'.[2]

Star India launches a new movies channel Star Gold Select in 2017. The Walt Disney Company acquires 21st Century Fox, including Star India. Later, MoviesOK was rebranded to Star Gold 2. Star Gold is rebranded as Utsav Gold in UK and Europe. In 2023, Star Gold Romance focuses on Romantic Movies. UTV Movies was replaced with this channel and UTV Action was replaced with Star Gold Thrills on 15 March 2023.

Associated channels

Star Gold

Star Gold is a flagship movie channel launched in 2000 also the 1st channel of Star Network. It focuses on showcasing a wide variety of Bollywood films, including blockbuster releases, critically acclaimed cinema, and popular classics.[3]

Star Gold 2

Star Gold 2 is an Indian Hindi-language moviepay television channel owned by JioStar which serves as a sister channel to Star Gold. While its SD feed was launched first as a replacement for Movies OK, its HD feed has replaced UTV HD.[4][5]

Star Gold Select

Star Gold Select is an Indian Hindi language moviepaytelevision channel. It replaced Star Movies Action owned by Disney Star (now known as JioStar) which primarily telecasts critically acclaimed movies. The HD version was launched on March 6, 2017, The SD version was launched on June 28, 2017.[6]

Star Gold Thrills

Star Gold Thrills is an Indian Hindi language movietelevision channel owned by JioStar which primarily telecasts Hollywood action-based movies, dubbed in Hindi. Also telecasting Hindi language film in genres of action, suspense, thriller and horror from Disney Star (as Star Studios). It replaced UTV Action.[7]

Star Gold Romance

Star Gold Romance, launched in 2023, is a dedicated movie channel featuring romantic Bollywood films. This specialized channel curates films that highlight themes of love, relationships, and emotions, targeting audiences who enjoy romance-centric cinema. Before its current identity, it was formerly known as UTV Movies during its early operation under UTV’s portfolio, prior to its integration and rebranding under Disney Star.[8]

References

  1. ^Mumbai, afaqs!. "STAR Gold unveils new logo". www.afaqs.com. Retrieved 28 December 2024.
  2. ^"Star re-launches five HD channels". The Hindu. 15 April 2011. ISSN 0971-751X. Retrieved 1 February 2026.
  3. ^"Munjya TV release date: Watch the hit horror-comedy this week on television before OTT debut. Check details". The Economic Times. 23 August 2024. ISSN 0013-0389. Retrieved 28 December 2024.
  4. ^"Star India to launch new movie channel 'Star Gold 2' on 01 Feb". indiantelevision.com. 29 January 2020. Retrieved 22 March 2025.
  5. ^www.ETBrandEquity.com. "Star India announces to launch Star Gold 2 - ET BrandEquity". ETBrandEquity.com. Archived from the original on 20 October 2023. Retrieved 20 October 2023.
  6. ^"Star India announces launch of Star Gold Select HD". Indian Media & Marketing News – exchange4media. Archived from the original on 20 October 2023. Retrieved 20 October 2023.
  7. ^Singh Thakur, Tanay. "Star Gold Thrills, Star Gold Romance and Asianet Movies HD Launched in India". telecomtalk.info. Archived from the original on 20 October 2023. Retrieved 20 October 2023.
  8. ^Chakraborty, Saikat (15 March 2023). "Shah Rukh Khan announces TV channel Star Gold Romance and Star Gold Thrills in Disney Stars Latest launch trailer". telegraphindia.com. Retrieved 17 July 2025.